Race and Ethnicity Essay

One benefit of stereotypes to those being stereotyped is that the stereotype itself may be positive. Of course, this can backfire if you benefit from a stereotype of a group in which you fit and it becomes clear that the stereotype does not apply to you. Nonetheless, certain stereotypes can help a person land a job, build a good reputation or even find love. Stereotypes’ are the human’s way of quickly categorizing people in order to avoid danger in the world. It’s a very basic knack of the human brain and has been around for as long as there have been people. That is the only positive effect of them.( http://www.life123.com/parenting/education/social-studies/positive-aspects-stereotypes.shtml). What are the negative aspects of stereotypes? From my limited experience, I would have to say the biggest negative effect of stereotyping in the closing of the mind. People say that minds are like parachutes; they work best when open. Stereotyping provides a view which may be based on some truths or facts, but is often limited and biased. Other non-critical thinkers can be seduced by stereotypes which simplifies the world. In the heat of the moment, stereotypes lend themselves to mob rule when emotions run high and reason seems to be on holiday. In some cases the emotions give way to fear, and fear is a very poor substance for leadership. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. Stereotyping- A fixed, over generalized belief about a particular group or class of people Prejudice- Prejudgment or attitude toward another group. Using the 3 categories I chose, you would place all the individual races such as the Hispanics, African-Americans, and Asian-Americans into separate groups. These would be broken down and classified as stereotyped classifications. Then you could also break them down by Race, Sexual Orientation, and religion and this would also be classified as stereotyped. Prejudice in my opinion is about the same thing because you are comparing the three to one another after you have separated them from one another. What is the relationship between stereotyping and prejudice? Sterotype is something that is assumed that you do like girls like shopping and boys like sports. Prejudice is when you are racist or favor another person over another because of either ethinic racism, or you just don’t like how they look. Like some people are prejudice against black people and hispanics because of what they look like and their religious/ ethinc beliefs. What can be done to prevent prejudice from occurring? One thing you can do to help prejudice from occurring is look at the situation. Be mindful of everyone around you and mindful of others feelings. Know that everyone is different and that it is ok to be different. Know where you come from and your heritage so that you cannot judge others like you.

Microbiology: Bacteria and Fresh Yogurt Slide

Bacterial Morphology Demonica Britt Microbiology DL1 March 23, 2013 Abstract This lab was performed to identify and familiarize with a microscope while precisely observing various bacterial shapes and their arrangements in different types of specimens of bacteria. The microscope parts and capabilities were clearly identified and used successfully and the bacteria were clearly illustrated showing the bacterial shapes and arrangements with all the appropriate magnification being utilized.Through various magnifications using 10x, 40x and 100x oil immersion lenses, the bacteria specimens, along with fresh and prepared yogurt, demonstrated full visual optical views of their shapes and how the different types were displayed at different levels of magnification. Purpose The purpose of the experiment was to gain full knowledge and experience of operating a microscope while being able to successfully visualize different types of bacterial and yogurt specimen’s shapes and arrangements u sing several magnification techniques by way of 10x, 40x,100x oil immersion lenses and a light source.The main purpose was to observe the shapes and arrangements of microbial bacteria and yogurt. Procedure The lab involved self-provided and labpaq materials to perform several exercises to obtain the purpose of the lab. The lab began with the proper identification of all components of the microscope and their functions. This allowed for preparation of the objective of being able to view specimens at various magnification levels and recognizing their different shapes and how they are arranged contingent upon those identified within the lab itself and the microbiology textbook.Several different slides were observed under 10x and 40x lens magnification: Paramecium conjugation, Yeast, Amoeba Proteus, Ascaris eggs, Anabaena, and Penicillium. This allowed vivid illustrations of the specimens notating their shapes and how they are arranged. The bacteria were observed through the eyepiece at the appropriate focus, resolution, and contrast for maximum visibility. The next part of the lab exercise was observance under an 100x oil immersion lens for more prepared slides: Bacteria Coccus form, Bacteria spirillum, and Bacteria Bacillus form while still maintaining to observe the shapes and arrangements.Additionally, the fresh yogurt slide that was sitting for 24 hours in a dark, warm location was obtained for the next part of the lab experiment. The fresh yogurt slide was prepared by using a toothpick to place a small amount onto a fresh, clean slide with a slide cover placed on top. This was observed for comparison to the prepared yogurt slide included in the lab for any variations in forms. Upon completion of performing the lab, the prepared slides were safely put away, fresh slide washed carefully, fresh yogurt specimen safely discarded, and the microscope cleaned and returned to be stored with the protective cover.Data/Observations – (Data Tables & Photos of Labe led Pics & Observations) The bacteria slides clearly displayed the various types of bacteria shapes and showed how each follow a specified arrangement. Under the lowest magnification the object is relatively smaller and not as easy to see the full format. Whereas the higher the magnification, the bigger and more enhanced the view of the bacteria becomes making the shapes and arrangements relatively obvious. It appeared to become clearer the bigger the object projected to my eye.It became life size in a sense where as it was an image that could be clearly defined, described and duplicated if necessary. The fresh yogurt slide that was set for 24 hours was a more enhanced feature for observing bacteria in yogurt. Its view was very detailed and its shape more recognizable. While the prepared yogurt slide was a more faint view and the color appearing duller. It was visible to me that bacteria in yogurt was more spherical in shape, cocci. Results A. What are the advantages of using bleach as a disinfectant? The disadvantages? The advantages of using 70% alcohol?The disadvantages? Bleach is a common household disinfectant that kills 99. 9 percent of germs whereas others cannot approach this effectiveness. It can be used to sanitize. It can be a disadvantage as it can be inactivated by presence of an organic matter and it has a strong odor and it has a short life in the liquid form that can be sensitive to heat and sunlight. The advantages of using 70% bleach is that it can be capable of killing most bacteria which is safe for skin contact and it prevents dehydration and the alcohol part of it affect the cells in various ways.Some disadvantages are that they are hazardous which contain compounds that are not safe and toxic to human form. B. List three reasons why you might choose to stain a particular slide rather than view it as a wet mount. C. Define the following terms: Chromophore: Acidic Dye: Basic Dye: D. What is the difference between direct and indirect staini ng? E. What is heat fixing? F. Why is it necessary to ensure that your specimens are completely air dried prior to heat fixing? G.Describe what you observed in your plaque smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? H. Describe what you observed in your cheek smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? I. Describe what you observed in your yeast wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? J. Were the cell types the same in all three specimen sets:Â   yeast, laque, and cheek? How were they similar? How were they different? Conclusion/Discussion Upon performing and completing the experiment I learned that the microscope is a very delicate tool that allows the capability of viewing specimens too small for the human eye. With adjusting the focus, contrast, and resolution, the bacteria become more visible to the eye. On top of that, viewing the specifications at different magnifications the bacteria shapes and arrangements become more present within the specimen.Bacteria comes in different forms and shapes and just by arrangement alone, they can be classified morphologically. It was also visual that there are differences in a fresh slide containing bacteria compared with a slide already prepared. I did not expect to see the differences so vividly displayed, but after using the microscope it was determined that anything not visible to the naked eye still has the capability to be seen and the microscope is the perfect tool to use to be able to do so.

Incidents in the Life of a Slave Girl Essay Example | Topics and Well Written Essays - 1250 words

Incidents in the Life of a Slave Girl - Essay Example One depicts the life of a slave boy and the other that of a girl. That Jacobs used a pseudonym is sometimes cited as a proof the account being a piece of fiction. I think it does not have to be so. It is an author’s right to use a pen name and it applies to Jacobs just as well. It is literally true that facts are often stranger than fiction and that explains why Incidents, for a long period after its publication in 1861, continued to arouse the skepticism that it was in all probability a white abolitionist’s fabricated work till Yellin of Pace University established the author’s authenticity (Diamond VIII). The cynicism understandably comes from those quarters where the members, owing as often to their community identity as to the gender identity, will never be able to identify with the traumatizing experience of what it means to be a slave – a female slave in particular; in the south, to be even more precise. The pain of having to choose between family ne eds and master’s decrees, for instance, cannot be appreciated just by going through the pages of a book. However, they were not the author’s target either. ... ery during the 17th and 18th centuries are two features that expose the darker side of the history, society, culture, politics and economics of a nation that is conceived in liberty and dedicated to the proposition that all men are created equal (Elmore 232). In this context, Incidents assumes significance for its capacity to throw light on the fact that the cruelly exploitative nature of slavery is as horrible as the atrocities under colonialism, if not worse. It is an important literary work as well a source of crucial historical information about 19th century America that could be of essence to future generations in grasping what their forerunners lived through. It is a portrait of the society in which ‘citizen’ was a strange word to be used to refer to a colored man, as Jacobs observes on receiving the obituary notice of her uncle Phillip (Castronovo 158). For a slave, what images is the word freedom likely to conjure up? Being a woman can make more difference than w e think. Jacobs’ narrative is all about a relentless pursuit of individual freedom. But the way she envisages this freedom is beyond the wildest stretch of one’s imagination. The moment of freedom was not when she was able to take control of her life. Nor did it arrive when her employer had bought her freedom. Since self-definition and self-assertion are undeniably among the key themes of the protagonist in Incidents, it is not easy to resist the temptation to label it as feminist. But we find an interesting contradiction. From the feminist perspective, it is hard to think marriage can be synonymous with freedom whereas Jacobs equates freedom with marriage when she states: Reader, my story ends with freedom; not in the usual way, with marriage† (Jacobs 183). It is in sharp contrast with the

Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 words

Developing and Sustaining the Brand - Essay Example The micro factors include all internal forces like customer satisfaction, the company's financial stability, and the way a product is positioned in the market by the organization. Beyond these, there are external forces at work including the political environment, general economic conditions, legal or regulatory changes, as well as the impact that increasing consumer environmental awareness is making on fuel sources and eco-friendly corporate practice. The author then moves into a section on the development and survival of brands, noting that the standard product life cycle, i.e., introduction, growth, maturity, and decline, are all applicable to a brand as well. The key to survival is adaptation, rejuvenation, innovation, or re-positioning. Adaptation, the author notes, is a long-term process and the article cites McDonald's as a prime example of a brand engaging in adaptation; recognizing cultural demands or health concerns, and tailoring product offerings by adapting to the new ma rket trends. Rejuvenation is a dual-prong process, whereby innovation and repositioning are combined to give a brand a new start. Innovation, the article notes, need not be radical; it can be incremental with minor improvements accumulating over time to result in major differences in the products or services offered.

Research Finding and Analysis Coursework Example | Topics and Well Written Essays - 1750 words

Research Finding and Analysis - Coursework Example It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share, but also widen that share. The following are reviews of customers of various online retail shops such as M&S, Chums, MarshallWard, Tescos, Generation Online, AA, ASOS, Dressespro, Woolovers, Gothic Shop, Pink Girl Dresses, Jacamo, Discount Urban Wear, M and M Direct, Dorothy Perkins, Home, Universal Textiles, EnVie Lingerie and Swimwear, My Tights, Laskys, Figleaves, Dress4Less, Evans, DressRail, FF Chloe replica Bags, Fancy Dress Outfitters, and Fallen Hero UK, on various issues related to online shopping. I. CODING THEMES A) PCHSNGPRO = Purchasing Procedure R: 1 â€Å"The website of Chums.co.uk provides complete information about the procedure of online shopping to the naive shoppers.† R 2: â€Å"M&M is an ideal website.† R 3: â€Å"All the customers also find this procedure simple and understandable.â €  R 4: â€Å"Most customers know about the procedure of online shopping however, if not, they can find it on the respective website.† R 5: â€Å"The woolovers site is easy to navigate.† R 6: â€Å"Almost every customer opined that clothing online shopping websites provide simple and easy procedure of purchasing.† B) PRODQLTY = Product Quality R: 1†M&S is one of the best shops to visit, lots to choose from and the best quality goods you can get at a good price.† R 2: â€Å"Of high quality product, well on time and same as it was seen on internet.† R 3: â€Å"Fantastic quality is the main factor that is influencing the decision of the people to purchase clothes online.† R: 1 â€Å"The quality of the gown I bought from an online retailer best exemplifies the reason why I like purchasing online.† R 2: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† C) DELSPEED = Speed of Delivery R 2: â€Å"The AA is brilliant. Its service is fast and the AA man was very nice.† R: 1 â€Å"Although there are some problems while placing order from Canada but later on, all the issues were addressed properly therefore, it was a mixed experience.† R 3: â€Å"Fast delivery of the items and even the issues of quality and fitting also not making problem for online shoppers.† R 5: â€Å"Very fast delivery. Good quality item and excellent value for money. Very pleased.† R 6: â€Å"It is an excellent website, cheap products and great delivery.† R 7: â€Å"Fast delivery and excellent service provided by online retailers, huge range and variety of clothes.† D) CTMRSVCS = Quality of customer services R 1: â€Å"The AA is brilliant. Its service is fast and the AA man was very nice.† R 2: â€Å"Staff is very helpful and understanding.† R 3: â€Å"Good customer service is one of the reasons of clothing online shoppi ng.† R 4: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† E) BUSREP = Business Reputation R 3: â€Å"I have always found and will continue to say M&S are of the highest standard.† F) PRS = Prices of products R 4: â€Å"Laskys is great, after much research, I found Laskys.com to be the cheapest internet shop I could find, so I went ahead and bought from them.† R 2: â€Å"Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.† R 6: â€Å"It is an excellent website, cheap products and great delivery.† G) PO = General Positive Comments R: 1 â€Å"Placing order online saves telephone bill.† R 2: â€Å"†¦the availability of perfect and easy navigating sites and delivery of the i

The Divine Comedy. The World Structure and The Role of Virgil Essay

The Divine Comedy. The World Structure and The Role of Virgil - Essay Example Thus, there are at least 3 dimensions of Dante’s relationship with Ancient Greek and Roman culture: the poetical one, that is, the influence of the language and symbolism of the previous ages; the difference in world order in Dante’s and classic thinkers’ visions; and the most specific one, Dante’s relationship with Virgil as outlined in the Divine Comedy. This essay addresses all 3 of them. Poetical Aspect Many Dante scholars agree that the most important cultural trait of Classical poetry in the Divine Comedy is its style, that is, its verse, rhetorical topoi, strictness of composition, and the characteristics of genre (Curtius 353-358). Virgil, as well as other figures of ancient writers/rhapsodes such as Lucan and Homer, was the one of the â€Å"regulated poets† whose writing had an imprint of elaborate poetical systems (Curtius 354). Dante wanted his verse and his vision of afterlife to be systematic and logical. Dante’s structured of In ferno is even more elaborate than Virgil’s: in the Aeneid (VI), Aeneus travels through only three sectors of Hell, not shaped as circles and surrounded by different basins rather than parts of one system (Virgil). Still, the overall structure is the same: it is a descriptive journey with a powerful guide (Sybil in Aeneus’s case) beginning in the dark wood and ending on the light mountain top: â€Å"And takes a rising ground, from thence to see / The long procession of his progeny† (Aeneid VI.1024). As for merely linguistic influences, Curtius finds numerous Latinisms in the Divine Comedy , such as his use of the river (‘Fuime’) image used to demonstrate the eloquence of Dante’s speech as related to Virgil’s (Curtius 356). Most of these Latinisms are Medieval, not related to Renaissance poetics (Curtius 354). They indicate that Dante perceived Virgil’s worldview mainly through medieval lens. Thus, his ideas of human nature and th e structure of the world are different from Virgil’s and much closer to Christianity. The World Structure The meaning of Hell is strikingly different in the Divine Comedy and the Classic culture. Dante’s Hell and Purgatory are designed for sinners, being something like a disciplinary place for corrupted souls; thus, it has a strict hierarchy, and every punishment is logically connected with the crime, like the Diviners in Canto XX who are forced to walk with their heads turned back. The punishments are arranged according to the severity of crime, descending into the depth and ending with the frozen circle, like in other medieval literary descriptions of Hell (Turner 87). As the main function of Hell is punishment, the characters are described vividly, in the flesh, and usually with some moral assessment: Those spirits, faint and naked, color chang'd, And gnash'd their teeth, soon as the cruel words They heard.   God and their parents they blasphem'd, The human kind, the place, the time, and seed That did engender them and give them birth (Divine Comedy III.94-98) This is the description of the souls (disembodied!) about to be transported by Charon. In Virgil’s version, it is Charon who provokes disgust; the souls of the dead are described in a neutral if not compassionate way: An airy crowd came rushing where he stood, Which fill'd the margin of the fatal flood: Husbands and wives, boys and unmarried maids, And mighty heroes' more majestic shades, And youths, intomb'd before their fathers' eyes, With hollow groans, and shrieks, and feeble cries (Aeneid VI.422-427). Virgil’s vision of the afterlife, like that of many other Ancient Greeks and Romans, is morally neutral: it’s a fate, an important category of Ancient worldview. Like Ovid, Virgil believed that death is a

Evidence-Based Pharmacology Paper Research Example | Topics and Well Written Essays - 3750 words

Evidence-Based Pharmacology - Research Paper Example Pneumonia is a disease that indicates towards the inflammatory condition of lungs. It can be further elaborated that the infection in the lung tissue is regard as a state of pneumonia. During the attacks of pneumonia, a lung does not function properly that is likely to cause risk on the health of concerned person. People are affected by pneumonia due to a large numbers of reasons such as bacteria, viruses, fungi, idiopathic as well as parasites. In this regard, the diagnosis of pneumonia is referred to as significant for the providing an effective treatment to the patients. Pneumonia can be diagnosed by evaluating the symptoms and signs of an acute lower respiratory tract infection. Besides, the symptom of pneumonia can also be identified through a chest X-ray that that is effective in examining any kind of infections (Lutfiyya, Henley, Chang & Reyburn, 2008). Initially the treatment of Community- acquired Pneumonia (CAP) dependent on the physical examination, laboratory results as well as characteristics of patients. However, the treatment of pneumonia has identified the need of hospitalization for medical aid. There are two types of pneumonia treatment process that are outpatient and inpatient treatment. Specifically, mentioning that the treatment of the diseases is highly depending upon types of pneumonia. The medical practitioner’s suggest patients to consume antibiotics for treating pneumonia effectively (Caballero & Rello, 2011).

The Gun Lobby as an Interest Group Essay Example | Topics and Well Written Essays - 1250 words

The Gun Lobby as an Interest Group - Essay Example In this case, the principles held by interest groups aim at effecting some government policies by benefiting themselves and to push for their cause. The typical objectives of these groups are to benefit some members of the society or fight for a general cause that affects the boarder citizen population. Lobby groups are common in mature democracies where public opinions matters in governing systems (Theodore and Ginsbergh 247). In this regard, there are numerous interest groups operating within the American population. All the interest groups found amidst the American social, political and economic systems aims at pushing for recognition by the government (Rosenthal 21). Their principles aim at gaining a result that satisfies some members of the society. Based on the theoretical appraisal of interest groups, gun lobby is one of the interest groups in the US. This group aims at voicing their concerns to the federal and state governing authorities. In addition, these interest groups ai m at pushing the government towards addressing the needs of the interested stakeholders. National Rifle Association or the NRA is the lobby group concerned with gun policies in the US. In this essay, we will evaluate the context of gun regulations with respect to the role played by NRA in influencing gun policies. Based on an informed state of affairs, it is rational to state that NRA hinders the implementation of safe gun policies by the federal and state governing systems (Pilkington 24). From a theoretical perspective, interest groups play a crucial role in a democratic society. The efforts and principles adopted by lobby groups can present both the positive and the negative effect to the subject society. The process of pushing for recognition of some views by a nation’s citizens is the backbone of democracy and public liberty. Interest groups are one of the tools meant to bring about the aspect of social justice (Theodore and Ginsbergh 261). Division along lines of race a nd material wealth characterizes the American population. Therefore, the society needs systems meant to address these pronounced inequalities through civilized processes like lobbying. According to concepts of political science, all interest groups are free to present their opinions without fear. The democratic governing system that characterizes America’s political, social and economic systems aim at achieving a state of compromise in cases of conflicts between any concerned parties (Selway 15). In this regard, the American government presents NRA with an opportunity to communicate their views concerning gun policies in the US. Therefore, NRA is free to push for legislation and enactment of policies that guide gun use within the American population. However, it would be logical and rational to acknowledge the fact that liberalized gun use within the American society has resulted in a social menace which should be addressed by the government. Incidences of deaths and murder a re on the rise and relaxed gun policies are responsible for this deplorable state of affairs. NRA plays a substantial role in influencing the government on structuring policies that govern gun business. The role played by NRA in influencing gun policies presents new challenges to the society. Some government authorities both at the federal and state level are striving to device mechanisms of curbing the gun menace among the

Introduction to Ethics -- Arguments for and against affirmative action Essay

Introduction to Ethics -- Arguments for and against affirmative action - Essay Example It seeks to create an environment where race and gender will not stand against someone’s ability to move up the hierarchy if one has the necessary skills and credentials for the job (Libertella, Sora & Natale, 2007). It is meant to correct the wrongs that have been created against the people of a specific gender, race, or religion. While the intentions were right, over time the imposition of AA started showing signs of reverse discrimination where the rights of the majority were at stake. Based on the policies of AA, people started giving preference to members of the target group without merit and the quotas for minorities were filled up carelessly. All these resulted in the White males being deprived of their basic rights. Thus Affirmative Action, while trying to provide equal opportunities to all, ends up in discriminating the Whites, and hence unethical. There will always be two sides to an argument and whether it is fair to the Whites or not, remains debatable. At times, some sacrifices for the greater good of the society are better than no action. If this be true, AA is justified because the intention is to provide more opportunities to the minorities and women. Nevertheless, this amounts to social segregation. Arguments again abound that social segmentation exists in every society based on religion, race and economic differences. Such segregation or discrimination might work for some time for social good. People have tried to justify that AA helped to make up for past wrongs. Instead of doing justice it violates the rights of the Whites for equal consideration (Stanford, 2005). Besides, discrimination on the basis of a belief that one race or sex is inferior is wrong because it violates the moral right to equal respect (Himma, 2001). Decision need to be taken based on character and abilities and not on stereotype. In a democratic system,

Interventions for Sexual Issues and Dysfunctions Essay Example for Free

Interventions for Sexual Issues and Dysfunctions Essay Interventions for Sexual Issues and Dysfunctions LaShawnda Ogle Walden University The Wilson’s are currently experiencing some sexual dysfunctions, a condition that can cause a lot of distress during intercourse (Hecker amp; Wetchler, 2010). In the case study Mrs. Wilson has been diagnosed with having Vaginismus. Vaginismus is known for causing some severe pain and as a result causes the female to avoid sexual activity (p. 377). It’s formally defined as the involuntary spastic contraction of the outer one-third of the vagina. There can be treatment techniques. The two sexual therapy interventions I would suggest for the Wilson’s are Cognitive Behavioral Therapy (CBT) and a medically treated approach using a vaginal dilator. The one intervention method suggested for Mrs. Wilson would be that of Cognitive Behavioral Therapy. According to Hecker amp; Wetchler, (2010), women with vaginismus can show fear and have some anxiety with the thought of penetration. In order to help decrease those fears and anxieties CBT may help Mrs. Wilson’s sexual satisfaction increase as well as her over all well-being: addressing not only the physical pain or discomfort of sex but also the psychological aspects. For example: there are cognitive strategies such as: sexual exercises and relaxation techniques that can be applied with CBT in order to help relieve the pain associated with vaginismus (Hecker amp; Wetchler, 2010). CBT can also offer some coping skills along with restructuring a person’s way of thinking. Another intervention treatment method for sexual disorders such as that of Mrs. Wilson is more of a medically treated approach. Hecker amp; Wetchler, (2010) suggest a vaginal dilator as being a useful technique for modifying a conditioned response. Vaginal dilators are used to teach control of circumvaginal muscles (p. 377). In order to use these dilators they are generally supplied to people from a doctor’s office with or without the presence of the person’s partner. The private space offers the opportunity to help decrease the fear and anxiety with sex so that penetration can occur. The similarities of both CBT therapy and the medically treated approach using a vaginal dilator are that they both focus on calming the painful symptoms associated with sexual discourse in females. Another similarity with the two interventions is that they both offer suggestions in how to cope and deal with the shame and/or guilt associated with sexual dysfunctions. The only differences are the methods used to intervene. CBT focuses more on the cognition of dealing with negative thoughts that often occur with sexual disorders. The vaginal dilators focus on ways to relieve the stress without the conditioned fear response (p. 377). A challenge with using CBT therapy and vaginal dilators is that it encourages having both partners actively involved (Hecker amp; Wetchler, 2010). Sexual intercourse and dysfunctions can be a touchy subject that does not resolve itself without partner interaction, so getting both partners together could be somewhat of a challenge. In order to know whether or not a treatment intervention is working, both Mr. and Mrs. Wilson need to report the improvements in the symptoms of Mrs. Wilson. I would also like to know from both partners if increased enjoyment has occurred after treatment, in order to know whether or not my treatment interventions were working. Nonetheless, getting both partners together to discuss a sexual dysfunction is something I see as a challenge. References Hecker, L. , L. , amp; Wetchler, J. L. , eds. (2003). An Introduction to Marriage and Family Therapy (1st ed. ). Binghamton, NY: The Haworth Clinical Practice Press.

Social Advertising: Overview and Analysis

Social Advertising: Overview and Analysis Advertising is a method of communication used by companies with the aim of making consumers keener on buying the product promoted. Advertisement according to McNamara (2011) can be defined as bringing a product (or service) to the attention of potential and current customers focused on one productà ¢Ã¢â€š ¬Ã‚ ¦ hence the plan for one product might be different than that for anotherà ¢Ã¢â€š ¬Ã‚ ¦ It is therefore essential as well to note that there are several mediums through which advertising has over the years been carried out through like commercials, signs, direct nails, personal contact, and signs or even through electronic mails. Social advertising, on the other hand, has been in use for years contrary to the beliefs of many who tend to think and suggest that it is a new and recent idea in the communication sector. The whole idea of social advertising is pegged on using the marketing and advertising philosophies to promote health and social issues with an aim of bringing forth a positive change in behavior of a targeted group or society in general (Farlex. The Free Dictionary. Computer Desktop Encyclopedia, 2009. Social Advertising). It is widely used by nonprofit and other institutions, such as the Centre for Disease Control and Drug Free Partnership for America, which has been using and engaging in social advertising for many years to impact the society and the world at large. The history of social advertising though in America started during the World War II where social advertising was used to inform people on the unfolding and also campaign for the American government. Roosevelt instructed that a War Advertising Council (now the Ad Council) be established, which carried social advertisements on behalf of the government and also the non-profit organizations like the Smokey Bear campaign. In this way, the American population was kept aware of what was going on in the society in terms of peoples reaction towards the war and also informed about the happenings in the battlefield. (Chatham University 2009, The Effects of American Advertising and Consumerism.) Technically, the term social advertising/marketing was used by Kotler and Zalman in 1971 first in reference to the application of marketing in a bid to solve societal problems (The Philippine Star, 2001). Since marketing had been used to remarkably move market products, it was argued that in the same trend it can be used to move human beings to adopt particular behaviors that are desirable and beneficial to the society. There are social marketing campaigns that are meant to expose the trouble areas to the wider society and make us attentive to their causes. Even though bringing the attention of the society to the root of the problem may not trigger change in the attitude of the society and their behavior as these are shaped by habits, interests, feelings, and beliefs (The Philippine Star, 2001) and that is the reason why the social advertising campaigns, in order to be considered effective must transverse the mere hurdle of agitation and education. Social marketing is peculiarly characterized by its emphasis on the non-tangible products and performance as opposed to the focus of commercial marketing on tangible goods and products. The primary focus is on the public and on understanding what their wants and needs are, rather than twisting them to fit into what we have like in the commercial marketing model. In a nutshell, social advertising basically tells the individual/group to embrace a new behavior, decline a probable influence/behavior, change a current behavior and discard an old behavior. On a personal level, I am very sensitive to social problems and humanitys future challenges, thats why I find sociological topics very interesting. I was very driven also to combine my business and management knowledge concerned with advertising. Nowadays, advertising has a vital role in our lives since we can find it almost everywhere! In business terms, advertising is the main point of the marketing mix. The marketing mix comprises the elements used by firms to satisfy as effectively as possible the needs of their customers, such as by product, by price, by promotion and by place. United States seems to be a very good example to examine since its advertising sector is on consistent growth with estimations exceeding $300 billion spend on advertising for 2010 (Tns-mi.com, 2007). A country that competes and provides its marketing features in an international market, (through internet for example) can then be assumed that is a trend-setter for world wide phenomena and may lead to behavioural changes not only for domestic viewers. Hence, the main aim of this extended essay is to explore the extent to which social advertising is pervasive in the United States, by exploring its magnitude of application in different facets of the American society. Characteristics of social advertising: The social advertisements strive to put forth advertisement formats that will capitalize on the social perception and perspective of the viewer (Pharma Marketing, 2010). This is in contrast to the traditional advertising that was non-social and was based on the details known about the individual whereas the social advertising is aimed at the individual users existing and potential network. It is the capitalization on the perceptions of the viewer that make social advertising to be the first of its kind to take systematic leverage over the traditionally offline potentiality, such as friends recommendations, peer influence and pressure and other manifestations of peer influence (Pharmaceutical Marketing Network, 2011 Social Advertising on Facebook). This makes it more popular and used by many more each waking day. The social advertising repeats the content over and over within very short time unlike the traditional advertising that were timed and limited to the peak times when it is felt they can generate more influence and impact. The social network will treat the viewers to timely and repeated transmissions at staggered intervals (Compass Labs, 2010). The social advertisements have also acted as referrals that are trusted by many people and this gives even more evidence that people can influence other people. The social advertising takes advantage of the fact that it is no longer a paradigm of what message is sent to the wider viewer platform but that which is shared among friends and social advertising sets out to explore these social trends to develop a new type of advertising system (Bloomerg Businessweek, 2007). The advertisers are hence constantly searching for ways to reach out to numerous social networks which compels them to look at advertising networks to push through their custom content and applications. This makes them come up with interactive advertisements or contextual advertising. (Digital Signage Today, 2011) To get a deeper understanding of the idea of social advertising, it will be worthy taking a look at a few examples of these advertisers and the advertisements as well and see what they deal in. The various social advertising that we face day to day includes those that push us to accept new behavior like Wear a life vest while in the boat or those that encourage us to reject potential harmful behavior like pregnant women should avoid alcohol to escape possibilities of defects to the unborn child. There are those social advertisements that aim to modify a current behavior like parents to wear seat belts as a role model in order to reduce injuries in case of an accident and those that target to help one abandon old behaviors, like quitting smoking to reduce chances of cancers or birth defects. These are some of the social advertising that we come across on a very regular basis. Some of the features that are common with most if not all social advertising are that they are non-commercial and solely aimed at societal benefits. They are also performed by governments, large corporate organizations or NGOs. They are as well related to the peoples attitude and enlist the use of big names that are popular among the targeted society or group. Techniques of social advertising: In the world of social advertising, there are numerous techniques that are employed by the parties involved. The mediums to be used are endless depending on the targeted audience and viewers and what is easily accessible to them. Wall murals, billboards, flyers, street furniture, cards, radio, television, mobile phone screens, human billboards, newspapers, shopping carts, bus sides, planes, web banners, rooftops, stickers, back of tickets and many more places have been used by the social advertising to pass across their message and point (thoughts.com, 2011). Lately, there have been tendencies of more and more social advertising going to the World Wide Web which is a recent discovery as compared to the others. It is a very influential medium since once an advert is uploaded onto the website, the message and pictures cam be seen throughout the world. The other recent mode is the digital signage. It is a force to reckon with in the field of advertisement. The digital signage gets into close touch with the targeted viewers and explores the interactive nature of human beings. They are also easy to control with precision as to what to display and for how long and how often. This makes the message to be relevant to the audience at all times and varying places. These are used in supermarkets, restaurants and even street corners. (Digital Signage Today, 2011). The other recent technique that the social advertising uses is the E-mail phenomenon, which is equally a recent trend as the digital signage. More often this happens in the form of unsolicited nails that contain the social motivator or message intended to be passed across. (Majon International, 2010). From the above techniques, it is apparent that the social media has struck favor among the users due to its simplicity to use and the relevance in content and timeliness. For instance, it is easier to create an advertisement page on Facebook than most social media. As a matter of fact, it takes few minutes to do it, after which you can get suggestions instantly of target groups and how you can get networked with them, as well as tutorials on how to make your advertising page look better (Fortune, 2010). Effects of social advertising on the American society: Having seen that the society at large is highly dependent on the social media and it is on these social networks that the social advertising has turned to it is necessary to look at the extent to which the society today has been affected by the medium of transmission and the content of social advertising. The underlying fact about social advertising is that it aims at making a positive impact on the society in general; it is the drive to see a better society that makes the foundation and core business of the organizations involved in social advertisements. It has been seen that the techniques used in promoting profitable goods and services can as well be used for information purpose, educate and motivational aspect to the public about issues of public interest like HIV/AIDS, energy conservation, politics and political trends, deforestation and many more social issues. Since advertising is an influential education means that is capable of not only reaching but also motivating vast audiences, its proper use is bound to produce some desirable results and this is the only level at which we can confidently say that the advertising has helped or is significant in human life. As Howard Gossage is correctly referred to by David Ogilvy in Education Line (2009), Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes we are persuaded that in as much as advertising is being used for commercial supremacy, there is room for social messages to be propagated by the same medium. Other terms that are interchangeably used to refer to using sophisticated advertisement modes to influence the society towards good morals are non-commercial advertising, cause marketing, public service advertising, public interest advertising or social marketing. Health: One of the most fundamental things that social advertising aim at is health. Most of the earlier advertisements were focused on advising the audience on what foods to eat, the correct type of diet when under different conditions. By use of mass media like the radio, internet, newspaper and TV, health tips and information can be disseminated to a vast audience at the same time. The ideas about how to quit smoking, fighting addicting to junk food that contains too much sugar or calories can be effectively passed on here (Barrie et al, 2005). Drug abuse: Social networks like Facebook have highly influenced many youth concerning drug abuse and consumption of alcohol. The advertisements have time over and over targeted the youth to inform them about the harmful nature of drugs and alcohol. The social advertising has enabled them to register online into small voluntary groups and freely share their ideas on drugs. Since it is a virtual thing and no one sees the other, the members of these teams are free to discuss anything that can help stop them or friends from drug abuse hence producing a cleaner American generation. (Media Campaign, 2009). A good example of social advertising venture is the National Youth Anti-Drug Media Campaign (NYADMC), which is almost the largest social marketing team that utilizes the service of mass media to deliver drug prevention messages and information. For instance, NYADMC embarked on what they called prescription drug initiative which was targeted at increasing parents awareness of prescription drug abuse and effectively equip them with information that would help the parents control the supply of prescription drugs (Media Campaign, 2009). Community policing: It is noteworthy that social advertising has moved out of the hitherto known domain of health issues alone into various other fields, necessitated by change of events in the contemporary society. Social marketing has enabled community policing to run smoothly in many parts of the USA. It enables the security sector to engage extensively with the citizens and obtain valuable feedback hence helping in crime prevention and behavior change through the various police schedules (Stephan, 2009). It is through such initiatives that crime in the USA can be effectively driven out. HIV/AIDS: HIV/AIDS is a scourge that has ravaged many societies in the whole world and particularly the third world. Here in the USA the effects are not very profound but still felt. It is therefore a responsibility of the social media to update the Americans about the effects of the scourge, the prevention, and care for the infected and any new information that may come up as medical research progresses. This milestone in handling HIV/AIDS has been achieved by a very wide proportion. In fact, Nilimaa (2004) agrees that the objective of advertising for a large number of nonprofit organizations is to be persuasive, and both persuasive and informative approaches may be included. He acknowledges that social advertising has a central part in the society toward elimination of HIV/AIDS. The American population has been a beneficiary of the same, since the media is central in the campaign and sensitization about HIV/AIDS thanks to the social advertisements by NGOs. Social discrimination: There have been quite a number of social advertisements that are also geared towards discouraging any acts of social discrimination, encouraging cohesion of the whole USA and prevention of inequality of any form towards all Americans. The social marketing techniques strive to prevent any recurrence of the past history of discriminatory acts whether at social amenities, public institutions, places of work, government offices and any other shared amenities. (The Online Institute, 2011). The UNDP Belarus (2004) set up projects in various parts of the world fighting discrimination of all types and one of the major ways is through social advertisements. Road safety: The safety of each and every American who walks out of his house each time and gets to the road is a priority of the government and all other stakeholders. This safety begins from the accident free drives to carjacking prevention. The issue of roadside pedophilia has also threatened the American security a number of times where the pedestrians and their children are the victims. The road carnage is on the rise during the holidays and it is at this time that more social adverts on road safety are flashed on the TV screens more often discouraging drunken driving, speeding, careless stopping in the woods, cautious driving and all the keeping trail of group members, car poling and so on (BT, 2003). These are meant to go a long way in curbing the rampant accidents that may emerge during the busy festive seasons. Environmental care: As a result of global warming, the environment has become everybodys business. It is no longer an issue that can be left on the shoulders of the governments of the countries of the world to handle. NGOs, corporate organizations and environmental groups have all lined up to help salvage the environment from the constant but certain escalation of global warming. The social advertisements will come in handy in this scenario as well. Indeed OMRON (2011), believes that one of the best ways to realize a sustainable society is to proactively undertake environmental conservation activities and share the results and plans with stakeholders through a variety of media, thereby promoting communication with them. They rely on the social media to carry out their social advertisements in ways of conserving the environment for the future generation. Americans will benefit from such techniques and implement them to sustain an environment that is inhabitable and a better America for tomorrow. Corruption: America has seen a number of corruption cases be they in inflation of bills, irregular tender awards, banking sector under deals, procurement process flouting and much more. Very few have gone unnoticed, but majority are identified and made public to the relevant authorities. For us to bring up a generation that has integrity and impeccable character there is need to keep corruption in check to the best limits available and this is where America has successfully employed the technique of using media as a way of social advertisement or campaign against the vice. (World Bank Institute, 2011). Advertisers Social Responsibility: The prerequisite to any society to cohesively exist is the cordial relationship among its members. Without the harmony that keeps the society glued together, the society will crumple in its basic structure and be no more. Hence, all the viable institutions in the society have a duty to uphold the harmony through appropriate stewardship of those under it. In the bid to uphold this harmony, integrity and honesty, adherence to generally agreed upon ethical standards, availability to offer assistance to various segments of the society and being cautious with respect to the privacy of each society member are the key issues to be considered by social advertisers. (Brand Republic, 2010). Advertising holds a central place in developed countries, contributing immensely to their economic growth. Hence, it is so influential that it can as well affect the results of a political contest. With such powers in the hands of advertising, what comes with it the responsibility which lies in the hands of the sponsors, creators, producer, buyer and even seller of the advertisement, to maintain the maximum ethical standards that support the entire society and contribute to its economic growth. In the USA, the advertisement sector falls in the wider business community that immensely contributes to the growth of the nation as one. It is therefore significant for this sector to play its part in the maintenance of order, respect to the society, and generally contribute to making the community better day by day. American advertisers have kept their bar above the rest and formed the American Advertising Federation (AAF) which represents the sector in the USA and acts as the unifying voice for advertising (AAF, 2011). The AAF will act as a unifying factor for all the involved parties in the advertising company and as well furnish them with the ethics of advertising. Social advertising is not an exception to these rules. Social advertisers have to follow the ethics guiding the advertising industry, so as to avoid any disharmony in the industry. Conclusion: In as much as the social marketing deals only with behaviour change, social advertisers will still have to stick with by the rules of advertising in putting up their advertisement be they in placard forms, flyers, newspaper, roadside billboards, TV adverts or radio since they remain to be as influential as any other commercial advertisement. If these ethics are not followed then the only replacement that they could have is greed as explained by Wallace et al (2007), which in turn will lead to a downturn in social cohesion and lead to losses be it in profits or valuable human lives. In general, the American society enjoys a relatively harmonious advertising environment, though there are a few uncertain areas as to ethics, which centre mainly on the commercial advertising. Social advertising has maintained a relatively upright and trustworthy trend through the years. Social advertising has seen the society gain from the pool of knowledge that there is and has had a relatively timely and profitable updates on the challenges of contemporary society. Hence, we can conclude that its positive impact on the American society will help it become an even more popular way of passing social messages to the wider American society with a view to instilling positive behaviours in people.

Travel as Experience in Jane Eyre :: Jane Eyre Essays

Travel as Experience in Jane Eyre In his essay "The Progress of Error" William Cowper writes: Returning he proclaims by many a grace, By shrugs and strange contortions of his face, How much a dunce, that has been sent to roam, Excels a dunce, that has been kept at home. (Buzard 99) In the novel, we are presented with the tale of Jane Eyre and her travels around the English countryside. What she has seen and done are not considered extraordinary but rather common to a woman of her social standing. On the other hand, Rochester as a man of wealth and land has traveled the world and seen the sights of many nations. He has been to the new world and has also completed the Grand Tour of Europe that so many aristocrats before him have done. Yet when he returns home jaded, he finds in the plainest of women something that he had not found in his countless expeditions. When Jane is betrayed by Rochester, she leaves on her own tour with only a hope of survival without him. She eventually returns from her trek and has learned what she truly desires is to be with Rochester. Rochester’s advantageous trip abroad does not deliver the hope and satisfaction that the Grand Tour promises. On the other hand, Jane’s inconvenient journey around her homeland proves reveal ing to her independent nature. These details closely mirror the questions that arise when the value of travel as a learning experience is considered. Ultimately, Jane learns that where one goes is less important than how one spends the time. We see both sides of this argument in their first real conversation. While trying to explain why he finds her so interesting and at the same time must condescend to her, Rochester tells Jane that "†¦I have battled through a varied experience wit+h many men of many nations, and roamed over half the globe, while you have lived quietly with one set of people in one house" (140; ch. 14). Rochester believes this view of conquering more of the world makes him a stronger, better person. Jane retaliates that Rochester shouldn’t feel superior just because "†¦you have seen more of the world than I have – your claim to superiority depends on the use you have made of your time and experience" (140; ch. 14). Rochester responds by admitting he has "made an indifferent, not to say a bad use of both advantages" (140; ch.

Project Plan Overview: Los Angeles County Dept of Social Services Essay

Los Angeles County Department of Public Social Services has been struggling to accomplish a well organized computer system that was supposed to minimize the work of the employees, minimize the consumption of paper, decrease the number of errors and make the service for the customer faster. The bid for a newer, innovative and technological system began at $1 million dollars in 1995 (www.articles.com) . Many contractors sought the opportunity to make the County's dream come true. In this paper, I will attempt to describe a proposed project that will enable the County to fulfill the need for a faster service, more accurate, cutting unnecessary paper work for the employees and the lowest possible cost. The Los Angeles County Department of Public Social Services has attempted to develop a computer system that will connect to Federal Systems, State and local integrated systems to cross reference individuals across the nation. Bidding for the project began in 1990 where 10 contractors were chosen to debate a better cost efficient computer system for the County. Some of the competitors involved Unisys, Maximus and other private entities. Unisys was chosen to pick up the challenge. The proposal promised to have the system up and running within 1 year, minimizing error, expediting document turn around and cutting paper work for the employees. Three years later it was discovered by an undeclared source that what had been promised was far a way from reality and remained just that a "dream". What began at $1 million dollars, had escalated to 7 million dollars in the period span of 3 years. What makes this more incredible is that Unisys was nowhere near finishing the compounding task after the promised year. Two years la... ...on and eigenvector analysis enables us to account for all the interactions between managerial and success variables and to address a handful of perspectives, often left unanalyzed by previous research" (Shenhar, Tishler etal,. 2002). Having said this, the proposal has been addressed to your department for further legal issues and payment. References: Leo, Douglas W, CCC (2002). Using Project History to Assure Project Success. Transactions of AAEE International, p01 Retrieved: February 25, 2006 from www.apollolibrary.com Los Angeles County Department of Public Social Services Home Page 2006. Retrieved: February 26,2007 from www.laco.gov Shehar, A; Tishler, Asher; Divir, Dov; Lipovestky, Stanislav; Lechler, Thomas 2002. R&D Management; 2002. Vol. 32 Issue 2, p111, 16p Retrieved: February 26, 2007 from http://web.ebscohost.com Project Plan Overview: Los Angeles County Dept of Social Services Essay Los Angeles County Department of Public Social Services has been struggling to accomplish a well organized computer system that was supposed to minimize the work of the employees, minimize the consumption of paper, decrease the number of errors and make the service for the customer faster. The bid for a newer, innovative and technological system began at $1 million dollars in 1995 (www.articles.com) . Many contractors sought the opportunity to make the County's dream come true. In this paper, I will attempt to describe a proposed project that will enable the County to fulfill the need for a faster service, more accurate, cutting unnecessary paper work for the employees and the lowest possible cost. The Los Angeles County Department of Public Social Services has attempted to develop a computer system that will connect to Federal Systems, State and local integrated systems to cross reference individuals across the nation. Bidding for the project began in 1990 where 10 contractors were chosen to debate a better cost efficient computer system for the County. Some of the competitors involved Unisys, Maximus and other private entities. Unisys was chosen to pick up the challenge. The proposal promised to have the system up and running within 1 year, minimizing error, expediting document turn around and cutting paper work for the employees. Three years later it was discovered by an undeclared source that what had been promised was far a way from reality and remained just that a "dream". What began at $1 million dollars, had escalated to 7 million dollars in the period span of 3 years. What makes this more incredible is that Unisys was nowhere near finishing the compounding task after the promised year. Two years la... ...on and eigenvector analysis enables us to account for all the interactions between managerial and success variables and to address a handful of perspectives, often left unanalyzed by previous research" (Shenhar, Tishler etal,. 2002). Having said this, the proposal has been addressed to your department for further legal issues and payment. References: Leo, Douglas W, CCC (2002). Using Project History to Assure Project Success. Transactions of AAEE International, p01 Retrieved: February 25, 2006 from www.apollolibrary.com Los Angeles County Department of Public Social Services Home Page 2006. Retrieved: February 26,2007 from www.laco.gov Shehar, A; Tishler, Asher; Divir, Dov; Lipovestky, Stanislav; Lechler, Thomas 2002. R&D Management; 2002. Vol. 32 Issue 2, p111, 16p Retrieved: February 26, 2007 from http://web.ebscohost.com

Services Marketing Integrating Customer Focus Across the Firm

services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4)  In the simplest terms, _____ are deeds, processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4)  The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty: Easy 3. (p. 4)  When Heather goes to the local gym, she has a personal trainer who helps make sure she is using the equipment correctly.The personal trainer is an example of a(n):   A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty: Easy 4. (p. 4)  Many people when they go on vacation are choosing to leave their dogs in posh pet resorts that offer a variety of activities for the dogs, such as swimming pool frolics, nature walks and hayrides. Dog owners are paying $17 per nig ht for basic boarding at the pet resorts and up to an additional $20 for the other activities, which would be collectively classified as:   A. Goods B. Values C. Services D. Satisficers E. Attributes Difficulty: Easy 5. (p. )  _____ is a key determinant of whether a product offering should be classified as a product or a service. A. Physicality B. Audience passivity C. Tangibility D. Perception E. Abstraction Difficulty: Easy 6. (p. 4)  Which of the following is an intangible component of a car repair shop? A. Replacement parts B. Employee uniforms C. Barrel for storing recyclable motor oil D. The training the mechanic has received E. Customer waiting area Difficulty: Easy 7. (p. 4)  Which of the following is an example of a tangible component provided by a hotel? A. Wake-up call B. Guest rooms C. Room service D. Express check-out E.Guaranteed reservations Difficulty: Easy 8. (p. 3, 11)  Which of the following is NOT an example of a service business? A. Amusement park B. H otel C. Bank D. Department store E. Soft drink bottler Difficulty: Easy 9. (p. 17)  Extron Electronics makes coaxial cables for connecting computers to all types of peripheral devices like printers, modems and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed.Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. Orders are shipped within 48-hours of receipt. If a customer is not completely satisfied with his or her order, Extron has a 100 percent satisfaction guaranteed return policy. Which of the following trends that has influenced the development of services marketing concepts and strategies as illus trated by Extron's focus on customer service? A. The increasing importance of service industries to the U.S. and world economies B. The increase of government regulation of service industries C. The growth in information-based technology D. Increased competition in professional services E. Manufacturing firms are placing increased emphasis on providing services Difficulty: Moderate 10. (p. 7)  Which of the following trends has directly influenced the development of services marketing concepts and strategies? A. The decreasing importance of service industries to the U. S. and world economies B. The growth in information-based technology C. Decreased competition in professional services D.The fact that manufacturing firms are placing increased emphasis on providing services E. None of the above Difficulty: Moderate 11. (p. 8)  On his way to work today, Terry saw a billboard for a physician's group that specialized in vascular surgery. In his local newspaper there was a full-page a d for a medical clinic that performed similar surgery. Then in his mail, he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins. Which trend that influenced the development of services marketing concepts and strategies is illustrated here?A. The increasing importance of service industries to the U. S. and world economies B. The increase of government regulation of professional service industries C. The growth in database marketing D. Increased competition in professional services E. Professional firms are placing increased emphasis on providing services Difficulty: Easy 12. (p. 10)  Which of the following statements about services is true? A. A service economy produces services at the expense of other sectors B. Service jobs are low paying and menial C. Service production is labor intensive and low in productivity D.Service is a necessary evil for manufacturing firms E. The skills needed for managing services differ from those u sed for managing manufacturing businesses Difficulty: Easy 13. (p. 14)  Without good mailing lists, businesses cannot engage in effective direct-marketing advertising. On average 20 percent of the U. S. population moves annually. Return Path is a company that provides changes of addresses to businesses. It takes a business's mailing list, compares it to address changes that it gathers daily in its database and makes any necessary corrections.Return Path is a part of which trend in the services marketing industry? A. The increasing importance of service industries to the U. S. and world economies B. The decrease of human interaction as a result of widespread use of technology-based services C. The growth in the use of technology-based services D. Increased competition in the direct-mail industry E. The fact that direct marketing firms are placing increased emphasis on providing services Difficulty: Easy 14. (p. 14)  Garrett and Hugh were having breakfast when they decided they wa nted to have pizza and watch a video that night.Garrett turned on her computer, brought up the site of a local video store and ordered the movie Cold Mountain to be delivered to her doorstep at 7 p. m. Next she logged on to her favorite pizza restaurant's Web site and ordered a large pepperoni pizza and a bottle of her favorite soda to be delivered at 6:45 p. m. Garrett and Hugh enjoyed their evening. The next morning the video store had someone pick up their tape at Hugh's office. Which trend that influenced the development of services marketing is illustrated here? A. The increasing importance of service industries to the U. S. nd world economies B. The decrease of human interaction as a result of widespread use of technology-based services C. The growth in the use of technology-based services D. Increased competition in the entertainment industry E. The fact that manufacturing firms are placing increased emphasis on providing services Difficulty: Easy 15. (p. 30)  Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining? A. Technology-based services, which are superior to human-based services, are not being implemented enough B.Services are leveling the playing field and consistently trying to offer the same level of service to every customer C. Companies are decreasing their reliance on self-service and increasing the use of human interaction in the performance of services D. Customer expectations are higher because of the excellent service they receive from some companies E. Even though it is Easy to provide consistent, high-quality service, many companies do not want to do it Difficulty: Moderate 16. (p. 30)  Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining?A. Increasing use of technology is perceived by many customers as less service because there is no human interaction B. Companies provide unclear tactics for customers to follow when dealing with service providers C. Delivering consistent, high-quality service becomes routine D. Customers have no concept of what conditions produce to quality service E. Too many talented employees are left mired in front-end jobs that do not challenge them Difficulty: Moderate 17. (p. 15)  Which of the following statements about how technology has positively influenced service is true? A.Technology provides vehicles for delivering existing services in more accessible, convenient, productive ways B. Technology facilitates basic customer service functions C. Technology facilitates transactions by offering a direct vehicle for making purchases D. Technology provides an Easy way for customers to learn and do research about products and companies E. All of the above statements about how technology has influenced service are true Difficulty: Easy 18. (p. 14)  Which of the following statements describes how consumers and employees are responding to technology-based services? A.Services can readily calm fears that privacy may be sacrificed if technology is used B. An infusion of technology can lead to an increase in human interaction C. The payback for investments in technology is a certainty D. Employees are often reluctant to integrate technology into their work lives E. All of the above statements describe how consumers and employees are responding to technology-based services Difficulty: Easy 19. (p. 20)  The most basic and universally cited, difference between goods and services is:   A. Heterogeneity B. Perishability C. Intangibility D. Comparability E. DivisibilityDifficulty: Easy 20. (p. 20)  The characteristic of a service that means that it cannot be seen, felt, tasted or touched is:   A. Intangibility B. Heterogeneity C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 21. (p. 20)  On a recent visit to The Home Depot store, a sales associate greeted Gigi when she entered the store, helped her locate the items she needed to repair her gutters and suggested how she could prevent gutter problems in the future. The assistance provided by the sales associate illustrates the ______ of services. A. Intangibility B. Comparability C. Divisibility D. PerishabilityE. Compatibility Difficulty: Easy 22. (p. 20)  In India weddings are timed to occur when Venus is in the ascendant and Jupiter is strong. This day is deemed lucky. In 2005, almost 15, 000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. The service provided by the astrologers is an excellent illustration of the _____ of services. A. Intangibility B. Comparability C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 23. (p. 20)  Last November, Andrew and Jana went to talk to a wedding consultant about planning their June wedding.The consultant congratulated them on thinking ahead and then began to ask th em questions about what kind of wedding they wanted. She gave them a book that contained all the information they needed to plan a memorable wedding. They met with the consultant regularly to talk about how the plans were coming and made more decisions with her help. The consultant helped them with everything from invitations to wedding reception favors. She even went with Jana to select her wedding gown and her bridesmaids' gowns. The sort of assistance provided by the wedding consultant illustrates the _____ of services. A. IntangibilityB. Comparability C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 24. (p. 21)  Which of the following statements describes a marketing implication that results from the intangibility of services? A. Customers participate in and affect the transaction B. Service quality depends on many uncontrollable factors C. Services can be readily communicated D. There is no sure knowledge that the service delivered matches what was planned a nd promoted E. Services cannot be inventoried Difficulty: Easy 25. (p. 21)  The characteristic of a service that refers to differences in employees' performances is:   A.Intangibility B. Heterogeneity C. Divisibility D. Perishability E. Simultaneous production and consumption Difficulty: Easy 26. (p. 21)  The first time Terry brought his car to Auto Lube to have the oil changed he was very satisfied with the service. The service manager consulted him several times while his car was being serviced, asked him if there were any problems with the car, recommended when additional services should be performed and answered questions directly and politely. However, when Terry went back to Auto Lube after three months to have his oil changed again, he was not satisfied with the service.The manager spoke to him only when he arrived and when he paid his bill. In addition, the manager was impatient and unfriendly during the interaction. Terry's experience at Auto Lube illustrates the ____ _ of services. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Divisibility Difficulty: Easy 27. (p. 21)  The first time Alexis went to take golf lessons, she had a golf pro who was very patient with her and who was able to pinpoint what she was doing wrong without making her feel uncoordinated. Her second golf lesson was not nearly as helpful.The golf pro who gave the lesson wanted Alexis to watch what he was doing and imitate his swing. He was unable to verbalize his instructions. Alexis's experience with the two golf instructors illustrates the _____ of service. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Divisibility Difficulty: Easy 28. (p. 21)  Two roommates both registered for an introduction to business class. At midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. The other roommate had a charismatic teacher and loo ked forward to going to class.This heterogeneity of instruction demonstrates:   A. How difficult it is to synchronize supply and demand with service B. That customer service depends on employee actions C. How customers affect each other D. The fact services cannot be readily communicated or displayed E. Why services cannot be inventoried Difficulty: Easy 29. (p. 21)  Weddings have always been lavish in India. Vandana Mohan is New Delhi's most successful wedding planner. The average New Delhi middle-class wedding in 2005 cost $20,000 with one recent wedding costing more than $10 million.Because budgets vary as do the desires to show off one's ability to engage in conspicuous consumption, Vandana Mohan sometimes finds it difficult to maintain his reputation for lavish and beautiful weddings. The problems associated with the planning of weddings illustrate the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishabili ty E. Intangibility Difficulty: Easy 30. (p. 21)  Parents everywhere are very busy and often cannot spend time with their children.In the Netherlands, children who want a bedtime story can call the telephone service and request to listen to one of twenty prerecorded fairy tales. The phone company charges $7 per story. Because of the prerecording of the stories, this bedtime service reduces the problems typically associated with the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 31. (p. 22)  Which of the following is a marketing implication that results from the heterogeneity of services? A.Services cannot be returned or resold B. Services cannot be patented C. Services cannot be inventoried D. Mass production of services is difficult E. All of the above are marketing implications resulting from the heterogeneity of services Difficulty: Easy 32. (p. 22)  Because of t he _____ of services, service producers find themselves playing a role as part of the product itself and an essential ingredient in the service experience for the consumer. A. Comparability B. Intangibility C. Heterogeneity D. Simultaneous production and consumption E. Perishability Difficulty: Easy 33. (p. 2)  Due to the _____ characteristic of services, customers can affect the transaction and how others perceive the transaction. A. Comparability B. Intangibility C. Heterogeneity D. Simultaneous production and consumption E. Perishability Difficulty: Easy 34. (p. 22)  The Offshore Sailing School in Jersey City, New Jersey offers a basic sailing course, which takes place in three days over two weekends, for $495. Students enrolled in the course attend classroom sessions that cover the theory and technology of sailing and receive hands-on sailing instructions in the water that introduces them to all fundamental sailing kills. Student participation in the Offshore Sailing School' s classroom sessions and hands-on sailing instructions illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 35. (p. 22)  For their wedding anniversary, Beth and Rick wanted to go skydiving. They enrolled in a skydiving class at the local airport at a cost of $260. After a 30-minute training course in which everything that was going to happen to them was carefully explained, Beth and Rick were sent up in an airplane with two skydiving experts.Each was placed in a harness arrangement with one of the experts and did what is called a tandem dive. With a tandem dive, Beth and Rick get to enjoy the experience without having to worry about when to open the parachute. The skydiving expert does that for them. This tandem jump illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 36. (p. 22)  Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?A. Services cannot be returned or resold B. Service quality depends on many uncontrollable factors C. Employees affect the service outcome D. Services cannot be readily displayed or communicated E. There is no sure knowledge that the service delivered matches what was planned and promoted Difficulty: Easy 37. (p. 22)  _____ refers to the fact that services cannot be saved, stored, resold or returned. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Incompatibility Difficulty: Easy 38. (p. 2)  In India weddings are timed to occur when the stars and planets are in certain positions, which are deemed lucky. In 2005, almost 15,000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. Wedding planners had to prepare all year for this one date instead of planning lots of weddings throughout the year. The service provided by the Indian wedding planners illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D.Perishability E. Intangibility Difficulty: Easy 39. (p. 22)  An attorney who charges a client for a missed appointment is taking into account the _____ characteristic of services. A. Heterogeneity B. Simultaneous production and consumption C. Incomparability D. Perishability E. Intangibility Difficulty: Easy 40. (p. 22)  Bob Wilson owns and operates Flashdance Skating Rink. Last Monday afternoon, he had rented the rink out for a birthday party that was cancelled at the last minute due to a flu epidemic that had sickened three-fourths of the children who were invited.While Wilson kept the deposit, he did not get the skate rental fees or the snack food money he had anticipated from the rent al. Wilson lost money as a result of the _____ characteristic of services. A. Heterogeneity B. Simultaneous production and consumption C. Incomparability D. Perishability E. Intangibility Difficulty: Easy 41. (p. 20)  Which of the following is a marketing implication that results from the perishability of services? A. Service quality depends on many uncontrollable factors B. Employees affect the service outcome C. Synchronizing supply and demand is difficult D. Customers participate and affect the service outcomeE. Service delivery and customer satisfaction depend on employee actions Difficulty: Easy 42. (p. 23)  Which of the following is NOT an element of the traditional marketing mix? A. Production B. Place C. Product D. Price E. Promotion Difficulty: Easy 43. (p. 24)  In addition to the elements of the traditional marketing mix, the expanded mix for services includes:   A. Positioning, personalization and process B. People, physical evidence and process C. Personalization , procurement and people D. Profit, production and psychology E. People, partnerships and positioning Difficulty: Easy 44. (p. 4)  Which of the following is an example of the people element of an airline company's services marketing mix? A. Pilots B. Baggage handlers C. Customers D. Flight attendants E. All of the above Difficulty: Easy 45. (p. 24)  Andreason Removal Company removes asbestos from old houses and buildings. Which of the following is an example of the people element of services marketing mix? A. Federal inspectors who check behind Andreason's employees to make sure the job is done properly B. People in the community where it disposes of the asbestos C. Physicians who have studied the dangers of breathing asbestos D.People who hire the company to remove the asbestos from their property E. Suppliers who provide the uniforms and masks to protect Andreason's employees from the asbestos Difficulty: Easy 46. (p. 24)  When Alicia and Jordan dined at Formia Ristorante, a contemporary Italian restaurant in New Jersey, they both enjoyed Formia's coy, smart and embracing atmosphere. Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables. Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by servers.Vertical pink and white florid patterns emerge from old wainscoting. Finally, Formia's two-page menu offers guests a range of pasta, chicken, veal and seafood entrees, in addition to nightly specials that are handwritten and presented on large index cards. Alicia and Jordan experienced the _____ element of Formia Ristorante's services marketing mix. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 47. (p. 24)  Ruth recently visited a day care center that is convenient to her work. Ruth is thinking of letting the day care workers care for her infant son while she is at work.The first thing Ruth noticed when she wa lked in the door of the facility was the smell of urine. There was a dead plant in the window. Three babies were crying and no one was paying them any attention. Other children that Ruth could see looked listless. In this example, Ruth experienced the negative side of the _____ element of the day care center's services marketing mix. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 48. (p. 24)  Historically, the Japanese have had poor dental care. As part of their beauty regimen, the Japanese do have a habit of lightening and whitening their skin.Teethart has developed â€Å"tooth manicure† salons, which allow Japanese to match their teeth coloration to their skin. Each treatment takes place in a small booth, which contains an ergonomically-designed chair, muted lights and New Age-style music. The walls are painted calming shade of blues and greens. Teethart uses the _____ element of its service to reduce stress associated with dental proce dures. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 49. (p. 24)  Historically, the Japanese have had poor dental care.As part of their beauty regimen, the Japanese do have a habit of lightening and whitening their skin. Teethart has developed â€Å"tooth manicure† salons, which allow Japanese to match their teeth coloration to their skin. A personalized whitening mouthpiece is developed for each patient. The mouthpiece is placed around the teeth and a cleaning solution is added. The patient listens to soothing music and sits in a comfortable chair while his or her teeth are whitened. Monthly treatments in this spa-like environment reflect the _____ element of Teethart's service mix. A. Product B. Production C. Process D. Place E. PromotionDifficulty: Easy 50. (p. 24)  Yesterday, Mike went to the dentist for his 6-month check-up. Two weeks before he went to the dentist, he called the office to make an appointment. The day before his ch eck-up, the office's receptionist called him to confirm his appointment. When Mike arrived at the office, he checked in with the receptionist and then waited in the waiting room for 15 minutes, reading a magazine, before being greeted by the dental hygienist, who escorted him to an examination room. The dentist entered the room, greeted Mike, examined Mike's teeth, took a set of x-rays and asked the dental hygienist to clean Mike's teeth.When his teeth were cleaned, the hygienist told Mike he should return in 6 months for another check-up. Mike experienced the _____ element of the dental office's services marketing mix. A. Product B. Personalization C. Process D. Place E. Physical evidence Difficulty: Easy True / False Questions 51. (p. 6)  Corn, bricks and paper clips are three examples of tangible dominant products. TRUE Difficulty: Easy 52. (p. 5)  According to the concept of derived services, the value derived from physical goods is really the service provided by the good, n ot the good itself. TRUE Difficulty: Easy 53. (p. 0)  The development of services marketing concepts has been strongly influenced by professional services like doctors and attorneys. TRUE Difficulty: Easy 54. (p. 12)  Despite the importance of services and the bottom-line profit potential for services, consumers perceive that overall the quality of service they are receiving is declining. TRUE Difficulty: Easy 55. (p. 10)  The deregulation of industries has actually lessened the demand for services marketing skills. FALSE Difficulty: Easy 56. (p. 16)  Technology is creating a demand for ethnocentric services. FALSE Difficulty: Easy 57. (p. 7)  All businesses and organizations that operate on the Internet are essentially providing a service. TRUE Difficulty: Easy 58. (p. 22)  Because a product is tangible, it cannot be inventoried. FALSE Difficulty: Easy 59. (p. 22)  Because the production and consumption of services is simultaneous, the mass production of services is d ifficult. TRUE Difficulty: Easy 60. (p. 22)  A primary issue that marketers face in relation to service perishability is ensuring service quality over time. FALSE Difficulty: Easy 61. (p. 21)  Pricing is easier when marketing services than when marketing goods. FALSE Difficulty: Easy 62. p. 24)  The seven elements of the marketing mix for services are product, promotion, place, price, process, physical evidence and people. TRUE Difficulty: Easy Short Answer Questions 63. (p. 4)  What do deeds, processes and performances have in common? Those words together define what a service is. Difficulty: Moderate 64. (p. 4)  What do tax preparation services, law offices, dental practices and architects have in common? They are all industries classified as part of the service sector. Difficulty: Moderate 65. (p. 6)  What is the key determinant of whether a product is a good or a service? Its intangibility.Difficulty: Moderate 66. (p. 6)  Luke Rison has developed a great new massag e therapy that can completely alleviate the pain produced by the typical migraine headache. He wants to patent his massages. What is wrong with this plan? A massage is a service. Services are by definition intangible. Intangibles cannot be patented. Difficulty: Moderate 67. (p. 6)  Weight loss centers provide moral support and weight-loss aids to those who believe they need to diet. The centers often use before and after pictures of their most successful cases to overcome problems associated with which service characteristic?Intangibility. Difficulty: Moderate 68. (p. 20)  Keith overheard two women comparing the way the dog groomer clipped their poodles. One claimed the groomer did not cut the hair between her dog's toes as was advertised, but that everything else about the cut was perfect. The other groused that the groomer left the hair on her dog's tail too long, but at least the hair on his feet had been cut. Which characteristic of service were the two women discussing? Het erogeneous. Difficulty: Moderate 69. (p. 21, 22)  Briefly explain why it is impossible to mass produce a service.Services are typically produced and consumed at the same time. Difficulty: Moderate 70. (p. 22)  Imagine you own an ice skating rink that operates in Aspen, Colorado. What is your primary concern when considering service perishability? Your inability to create an inventory when demand for your service is low. Difficulty: Moderate 71. (p. 22)  Maria Kingsley is a fortune teller. She is concerned because today two of her clients missed their appointments to have her read their Tarot cards and she had plans for the money she would have earned. With which characteristic of services is Kingsley most concerned?Perishability. Difficulty: Moderate 72. (p. 24)  A service provider is studying other services to see how they achieve and maintain service quality. The service provider has looked at nurses, concierges, massage therapists and department store customer service rep resentatives. With which element of the services marketing mix is the service provider concerned? People. Difficulty: Moderate 73. (p. 24)  Which elements of the services marketing mix are influenced by the techniques used to recruit and train new employees as telemarketers? People and process. Difficulty: Moderate 74. (p. 4)  Which element of the services marketing mix is influenced by the health inspector's report that is prominently displayed in all restaurants? Physical evidence. Difficulty: Moderate 75. (p. 24)  Which elements of the services marketing mix is being used when the guy preparing pizzas in the front window of an Italian restaurant tosses the pizza dough in the air? People and process. Difficulty: Moderate 76. (p. 24)  An airline is concerned with whether its passengers are satisfied with how their luggage is handled before, during and after a flight. With which element of the services marketing mix is the airline concerned?Process. Difficulty: Moderate 77. (p. 16)  How are customers and employees responding to the proliferation of technology-based services? Technology is providing vehicles for delivering existing services in more accessible, convenient, productive ways. Technology facilitates basic customer service functions such as bill paying and order tracking. Technology also facilitates transactions by offering a direct vehicle for making purchases. Technology also gives customers access to a wealth of information. Through self-service technologies, customers can serve themselves more effectively.On the downside, customers worry about privacy and the confidentiality of their personal information. Customer technology readiness is also an issue with some customers who prefer to be laggards. With technology infusion, there is a loss of human interaction, which may be seen as a negative by both customers and employees. For employees, technology can provide tremendous support in making them more efficient and effective in delivering services. Customer relationship management and sales support software are broad categories of software that can aid front-line employees in providing better service.Employees can use the information available through technology to customize services and create greater customer satisfaction. Not all employees are eager to integrate technology into their work life either because they don't want to change or they don't see value in the new technology. Difficulty: Challenging 78. (p. 17)  What does it mean when someone says, â€Å"The Internet is a service†? All businesses and organizations that operate on the Internet are essentially providing services-whether they are giving information, performing basic, service functions or facilitating transactions.Thus, all the tools, concepts and strategies learned in studying services marketing have direct application to e-business. Although the Internet has changed how people do business and what offerings are possible, it is clear th at what customers still want is basic services. Difficulty: Challenging 79. (p. 20-22)  List the four characteristics of service and discuss how each would impact the marketing of a chain of fitness centers that is being started by six former Olympic athletes. Student answers will vary.They need to look at intangibility, heterogeneity, simultaneous production and consumption and perishability issues and relate each to its marketing implications listed in Table 1. 2. The following is a possible answer. Intangibility-If they develop some unique weight-training or aerobic exercise program, they cannot be patent it. Moreover, it could be easily copied by competitors. The service itself is difficult to promote because they can only show the results of using their fitness center.Pricing will also be complex because of the intangibility of service-people have to believe they are getting their money's worth. Heterogeneity-Employees must be carefully trained and even then inconsistency of service is a possibility, especially if an employee has to work overtime. There are many uncontrollable factors that determine the effectiveness of the fitness center, including the motivation level of the customers. There is no way the athletes can be sure customers are receiving the services exactly as they are being promoted-what if an aerobics instructor is sick.Simultaneous production and consumption-Patrons who sign up but don't attend miss the benefits of the program as do patrons who talk others into boycotting instructors who require a full commitment. Employees who are not committed to fitness and miss exercise classes also can cause problems. Perishability-Fluctuating attendance in terms of time of day and day of week will make it difficult to provide the service. If members are not there at the time the class is offered, that class cannot be resold. Difficulty: Challenging 80. (p. 24, 25)  Stakeholders are defined as all the people who have an interest in the success o r failure of a firm.With this definition in mind, comment on the following statement: â€Å"All stakeholders are a part of the people element of the services marketing mix†. People who would have an interest in the success or failure of an organization would include its employees, suppliers, stockholders, distributors, legislators and government officials, consumer advocates and people in the community. The people element includes all human actors who play a part in service delivery. Therefore, the two terms are not typically synonymous. The people element of a service is limited to employees and customers. Difficulty: Challenging

Legal aspects of cultural diversity Essay

Cultural diversity is of great essence to any community, just as diversity is important to the living organisms which can in fact, have their ecological system adversely affected, lack of cultural diversity can lead to an increase in the risk of economic and political instabilities. This therefore implies that it is very important to preserve cultural diversity. Its preservation, above all conflicts and security concerns has made it to be of much concern in the global arena. For effective integration of the cultural diversity there is need to develop and enact laws that are intended to preserve it so as to continue enjoying its numerous benefits (Heuberger, Gerber, & Anderson, 1999). Legal aspects of cultural diversity A major fundamental characteristic that is emerging as a result of political space that is increasingly widening globally is not so much due to plurality but as a result of polarity of thoughts coming from different corners of the globe which vary significantly. The polarity of these ideas naturally corresponds to the cultural diversity of the communities. Polarity does not necessarily lead to development in the negative direction in the process of social politics. However, there is need to derive some values which are useful from this particular development. This therefore means that there should be efforts which are aimed at developing institutional mechanisms, which apart from acknowledging the existence of cultural diversity they also stress on the fundamental consensual principles and values as a basis of any state. The potentiality of such opportunities lies in the enactment of laws intended to safe guard cultural diversity, such laws should be well entrenched in a country’s supreme law, that is, the constitution (Tarver, 1999). The ethnic and cultural diversity is a broad area which can be very problematic should states fail to adequately cater for them in their laws of the land. When properly managed, cultural diversity is capable of producing positive fruits in the development of institutional structures aimed enhancing integration of various cultures. It is therefore important to note that dealing with ethnic and cultural diversity is not only a sensitive issue but a complex one too. Thus it is of much essence to include virtually all the stakeholders while coming up with laws of regulating and governing this diversity. This is very important since if such a process is not well managed the minorities are likely to feel left out in the development of their nations and thus opposed to its objectives. This can result into anarchy in a country, which can easily lead to tribal conflicts which do not auger well for the economic and political stability of a nation (Mitullah, 2002). The differences in various cultures are not absolute, they can therefore, be mediated positively through a well engineering process of the constitution of the country or other laws governing the state. This is a task that every country should endeavor to accomplish so as to avoid instances of discrimination of minorities. Their values too should be well taken care of and appreciated in a similar manner as those of the majority. Making laws on such basis will ensure that no single culture is left out in the task of nation building as they are all important and each form an integral part of the nation and thus a state cannot function optimally without the inclusion of all the cultures existing within its boundaries (Mitullah, 2002). By the laws properly addressing the issue of cultural diversity the states are likely to be saved from effects of conscious mobilization of people based on their culture and ethnic origins by their elites who are selfish and only interested in their political gains as opposed to the greater good of the entire nation. Such laws should ensure that there is eradication of political processes in which politicians are able to divide people during the periods of campaigns through ideas of cultural differences instead of policies that are needed by the state in order to develop both democratically and economically and thus liberate the citizens from the handicaps of ethnicity and their respective cultures. The laws should enable the citizens to perceive each culture in the country as an important part in the general development of the nation (Mitullah, 2002). In many countries ethnic or cultural social engineering so as to achieve myopic political goals is a major challenge in attaining credible political and economic stability. Not unless such is adequately addressed several countries will continue suffering and their development objectives delayed. Such short comings can be effectively addressed if there are laws and statutes to cater for cultural diversity so that it can be used to yield good fruits for these nations as opposed to situations of political and economic instabilities resulting from failing to manage cultural diversity in a proper manner (Lewis, 2007) Conclusion Cultural diversity when well managed in any given society is capable of yielding a lot of benefits to the all the nationalities. There is need therefore to ensure that it is well preserved and adequately taken care of so as to realize the benefits of stable economies and political systems. By appreciating cultural diversity the members of the different communities are able to borrow the strong values from other cultures and this will lead to the emergence of a culture that incorporates all the cultural diversities that exist within their limits. This can be effectively addressed in laws and statutes which should be oriented at ensuring that cultural diversity is preserved. Reference: Heuberger, B. , Gerber, D. & Anderson, R. (1999): Strength through Cultural Diversity; Journal Article of Multiculturalism Vol. 47, Issue 4. Lewis, M. (2007): Cultural Norms and Political Mobilization: Accounting for Local and State-Level Liquor Laws, 1907-1919, Journal of Cultural Geography, Vol. 24, Issue 8. Mitullah, W. V. (2002): Recognising and Respecting Cultural Diversity in the Constitution, Retrieved on 22nd May 2009 from, http://www. commonlii. org/ke/other/KECKRC/2002/5. html. Tarver, M. L. (1999): Law Enforcement Diversity Training And Technology, Retrieved on 22nd May 2009 from, http://aabss. org/journal1999/f13Tarver. html.